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Serenity Springs Wellness Spa (Spec)

Client: Serenity Springs is a spa and wellness center.

Objective: Serenity Springs wanted to get more people interested in their services, with a secondary objective to book a treatment or spa day.

Audience: Working moms aged 30-50 with an income of 75K.

Strategy: The headline, “Your Me Time is Now,” is intended to speak directly to the women who inevitably put their own wellness on the back burner due to the busy nature of their lives. The tone is calm and inviting. Phrases such as “treat yourself” and "stop doing and simply be” are inspired by customer research about the primary reasons women go to spas.